Punters have come from everywhere to back Sam Mitchell for the Brownlow, with over $70,000 bet on him with online bookmaker Sportsbet since tipster Sean Brady declared him the winner on The Footy Show.
The unprecedented amount of bets have seen him firm from $15 before The Footy Show to $7.00 this morning to be third favourite.
As a result, Gary Ablett, who Sportsbet has already paid out over $270,000 early to be the winner, has drifted from $1.68 to $1.75, with Joel Selwood also out from $4.00 to $4.50.
“Last year they came for Mitchell late as well, but we have never seen anything like this to this level in such a short period of time,” said Sportsbet Australia’s Shaun Anderson.
“Since the Brady interview was aired, 90% of all Brownlow bets have been in Mitchell with almost more money bet on him during the last 12 hours compared to all the money that came for him throughout the year.”
2013 Brownlow Medal
(Prices in brackets from Thursday 19 September)
$1.75 Gary Ablett (out from $1.68)
$4.50 Joel Selwood (out from $4.00)
$7.00 Sam Mitchell (in from $15)
$10 Scott Pendlebury (out from $9.00)
$14 Dane Swan (steady)
$31 Michael Barlow (steady)
$34 Jarryd Roughead (steady)
$41 Patrick Dangerfield (steady)
$41 Kieran Jack (steady)
$51 Ryan Griffen (steady)